About Us

Buying a car should be exciting — not confusing, overwhelming, or driven by sales pressure.

CarChoice exists to help Australian car buyers make smarter, more confident decisions by putting clear, unbiased information at the center of the process. Our goal is simple: help you choose the right car for your life, not just the one with the loudest marketing.

We know that modern car buying is complex. There are hundreds of models, endless trims, fast-changing technology, and a flood of opinions — some helpful, some not. CarChoice cuts through the noise by combining trusted data, real-world ownership insights, and practical comparison tools designed for everyday buyers.

Our Goals

At CarChoice, we’re building a platform with three core goals:

1. Put buyers first

We are not a dealership, broker, or lead-selling platform. Our focus is on education and decision support, so you can approach any seller informed and confident.

2. Make comparisons fair and consistent

We score and compare vehicles using the same criteria across every car, so you’re not relying on cherry-picked highlights or marketing claims.

3. Reflect real ownership, not just specs

Brochure numbers only tell part of the story. We aim to reflect what it’s actually like to own, run, and live with a car in Australia — from reliability and safety to running costs and long-term value.

How We Collect and Use Data

CarChoice combines multiple data sources to give you a balanced and practical view of each vehicle.

Manufacturer & official sources

We use publicly available data such as:

  • Vehicle specifications and features
  • Safety ratings (e.g. ANCAP where applicable)
  • Fuel consumption and emissions data
  • Warranty and servicing information

This ensures every vehicle starts from a consistent factual baseline.

Ownership costs & reliability indicators

Where available, we incorporate:

  • Estimated servicing and running costs
  • Known reliability trends and recalls
  • Long-term ownership considerations

These factors help highlight differences that only become obvious **after years of ownership**, not just on day one.

Community & sentiment analysis

Cars are owned by real people, and their experiences matter. We analyse large volumes of:

  • Automotive forum discussions
  • Owner reviews and feedback
  • Common praise points and recurring complaints

Rather than focusing on individual opinions, we look for patterns at scale — what owners consistently love, and what issues appear again and again.

Our scoring methodology

All data is processed using a consistent scoring framework across categories such as:

  • Reliability
  • Cost of ownership
  • Safety
  • Practicality and usability

Scores are designed to be comparable, explainable, and transparent, so you understand why a car rates the way it does.

Independence & Transparency

CarChoice is built to remain independent.

  • We do not accept payments to influence vehicle scores or rankings
  • If we use affiliate links or monetisation in the future, it will be clearly disclosed
  • Editorial decisions and scoring logic are kept separate from commercial considerations

Trust is earned over time, and transparency is non-negotiable.

Built for Australian Drivers

CarChoice is designed specifically for the Australian market. That means:

  • Local models and trims
  • Australian safety standards
  • Realistic ownership costs
  • Conditions that reflect how and where Australians actually drive

Whether you’re choosing your first car, upgrading the family SUV, or searching for something more specialised, our aim is to give you clarity — not overwhelm.

Our Vision

We’re building CarChoice to become Australia’s most trusted car decision platform — one that evolves with the market, listens to real owners, and always puts buyers first.

If it helps you choose a car you’re happy with years down the track, we’re doing our job.